"Ageless" is Shameless

The Oregonian tells us that we "honorary citizens" now have perfume to solve a problem we never knew we had.

According to a story in Saturday's edition, we reek of something more than wisdom. The purveyors of a smelly concoction called "Ageless” want us to believe we emit a senior stench.

To the creators of “Ageless” and their fear-mongering marketing managers, here’s a scent for you. It’s called "Shameless."

Its bottle is the shape of an accusatory finger.

“Ageless” sells for $120 a bottle. Such a deal.

The product and its advertising and PR campaigns are all examples of the common marketing ploy of making us afraid of ourselves (Too fat? Too thin? Too frizzy? Too old? Too uptight?) and then offering us overpriced products (prices inflated by PR/advertising) to allay the fake fears.

P.S. Shameful is The Oregonian story about “Ageless."

Headline: “Ah, the sweet smell of youth” Subhead: “Getting older stinks — literally. So here comes Ageless, a perfume that, olfactorily speaking, knocks a few years off”

Something smells all right, but it isn’t seniors. The story stinks. It perspires mightily trying to tie the perfume "solution" and some aging smell “problem” to science.

It’s a weak thread, as you will see if you read the story.