Friday, October 23, 2009

Disney deception leads to 'Baby Einstein' refund offer

Those of us in the media literacy movement are elated that The Campaign for Commercial-Free Childhood has pressured the Walt Disney Company to retract educational claims about "Baby Einstein," the DVD that Diney has implied will make infants smarter.

Now the company has been backed into the position of offering full refunds on the hyped "Baby Einstein" product.

Here's today's New York Times story on the refund offer.

Now some of us with friends who are parents of little ones are getting push back. Parents who have used the DVD as pacifiers on their infants are reacting defensively.

That's a story in itself.

These are clearly the same parents who don't follow pediatricians' advice that no child under two should watch any TV. Zero.

Apparently the parents have put more faith in Bambi and Dopey than they have in their own doctors.

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