Tuesday, October 20, 2009

Editor backs anti-junk food campaign

Marie Sherlock, the editor of Portland’s Metro-Parent magazine, understands the importance of teaching kids media literacy.

She has posted an astute entry on the magazine’s blog HERE.

It congratulates the Nutrition Council of Oregon for a recent campaign fighting junk food and the associated health hazards it poses to our children.

Here is one of the Council’s ads:

I was moved to respond to Marie’s post with this.

Great post.

My first thought is that children shouldn't be confronted with ads for junk food in the first place. Most of them are on children's TV programing. Others are in grocery stores in the form of "feel good" packaging. The products are often "tied-in" to TV programing and advertising.

The "help" we can give our children is to get rid of the TV. In the store, introduce children to nutrition labels and the false impression left by packaging and its commercial labels.

The only choices a child should have about food should come from responsible parents.

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