Sunday, October 07, 2007

Culturejamming for Measure 49

Somebody in the pro-Measure 49 campaign should seize the culturejamming opportunity presented by the anti-49 land developers and their big lie “a Wolf in Sheep’s Clothing” campaign.

If there was ever a wolf in sheep’s clothing is was Measure 37, which Measure 49 seeks to amend. You recall that Measure 37 presented itself as coming to the aid of little old, land-heavy ladies, when in fact it turned out to be a bonanza for timber companies and land developers.

So what’s this about culturejamming? Our friends at Ad Busters in Vancouver, BC, came up with the term a few years back. Culturejammers co-opt corporate ad campaigns costing millions to develop by turning them on their heads. The best example is what the anti-smoking people did to Joe Camel, turning him into a gaunt, cancer-plagued Joe Chemo.

The “Wolf in Sheep’s clothing" campaign, which is clever and “sticky” in its perverted way, is similarly vulnerable.

Right now the bland pro-49 campaign, painted in blues and greens, is out matched.

It needs an edge.

How about culture jamming the wolf/sheep theme with “Don’t let them pull the wool over your eyes. Save Oregon. Vote for 49!”?

In the meantime, if you want to put up a pro-49 lawn sign, as lame as it is, you can find the nearest distribution point here.

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2 Comments:

Blogger ...deb said...

Great idea, Rick.

6:34 AM  
Anonymous ilie mitaru said...

Hello,

My name is ilie mitaru, I'm with Winningmark Consulting, and we're working with the Yes on 49 campaign. I wanted to extend an invitation to work with us to ensure the successful passage of the measure. You can get involved as much or as little as you like - hosting a banner, linking to measure37watch.com, working some relevant posts in together and/or bringing others in.

Before elections the public will turn to the web to 'educate' themselves about the measures; if our content is what they come across, we win. If not, well, it's an ugly story. We've been working hard using a handful of novel online strategy techniques to make sure we're what that public comes across before elections.

Let me know if you're interested, and we can move from there.

Thank you for your time and contribution with this so far.

4:57 PM  

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