Sunday, April 15, 2007

Kim Osgood wins a TV-B-Gone at Hillsdale Farmers Market

In the run-up to TV Turnoff Week, (April 23-29) I staged a contest in today's Hillsdale Farmers Market. It took the form of an eight-question, multiple-choice quiz. The contestant with the best score won a much-prized TV-B-Gone.

The winner was Kim Osgood, co-owner of Paloma Clothing and well-known Portland artist.

There was some good news and bad news about the other results. I'll get to that after I share the quiz with you. Try your hand at it.

Here it is:

Test your Media Literacy knowledge

1. How much TV does the average American watch each day?

2 hours 3.5 hours 4.5 hours 6 hours

2. What percentage of Americans eat their dinners with the TV on?

30 percent 40 percent 50 percent 60 percent

3. The average child under the age of 3 watches how much TV a day?

1 hour 2 hours 3 hours 4 hours

4. The American Academy of Pediatrics says its OK for a child under the age of two to watch how many hours of TV each day?

0 hours 1 hour 2 hours 3 hours

5. A child’s chance of being overweight increases 6 percent for every….

1 hour increase of average daily TV consumption 2 hours… 3 hours…

6. For every hour increase of average TV watched daily, a child’s chances of developing attention-related problems later increase by….

1 percent 4 percent 5 percent 1 0 percent

7. The average child spends more time watching screens than

being in school sleeping playing outdoors each one of these

8. Assuming that an American’s life expectancy is 80 years how many full years will he or she spend watching TV in a lifetime?

5 years 10 years 12 years 15 years 20 years

OK, now for the good news and that bad news. Perhaps the most important question on the quiz is #4, about the American Academy of Pediatrics' recommendation for kids under two. The good news is that slightly over two/thirds of the 34 test takers got the answer right: the AAP recommends ZERO screen time for the very little ones.

The bad news, of course, is that 11 quiz takers got it wrong.

The real shocker for a lot of testtakers was that the average American spends 15 FULL years in front of a TV. One young quiz taker, who happened to be 15 years old, was astonished. "That means every moment I've been alive!"


The other answers are: 1. 4.5 hours, 2. 40 percent, 3. 2 hours 5. 1 hour, 6. 10 percent, 7. each one of these (note that it says "screen time," which includes text messaging and video games).

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