Monday, October 04, 2010

Google TV: Targeting Kids and other Intended Consequences

The introductory ad for Google TV is titled "Kids Again."

It has left out a word, "Targeting."

"Targeting Kids Again."

The very first line in the copy gets to the point: "We haven't been this excited about TV since Saturday morning cartoons."


Saturday morning cartoons are certainly something to get excited about. Captive, malleable minds. Endless advertising opportunities for sugary junk food and plastic trinkets.

Diabetes gets another boost among kids. We can be sure Big Pharma is really excited about Google TV.

Want to see health care costs soar?

How about violence without end. Think of all those new privatized, tax-supported prisons we can build when the new generation of Googled Kids move into being Googled felons.

Hey, Tea Party-ers, how about it? If you're so concerned about values, what do you say to an outfit like Google that is so "excited" about undermining the health and values of the next generation?

Right, right. It's all about the glories of the unregulated free market. Keep big government's mitts of this. Down with the "Nanny State"!

If kids want to spend hours in front of Google TV downing chips and cola rather than visiting parks to explore nature or playgrounds to shoot hoops and climb jungle gyms, it's their choice.

It certainly isn't their parents'. Moms (or, if you are lucky, Moms and Dads) are too busy trying to escape foreclosure, pay the rent and hold down minimum wage jobs.

So give the parents a break. Let them turn "parenting" over to Google TV and the "excitement" of a screen-centered childhood.

Thanks Google...for thinking inside the box. Again.

Finally, consider the ad's tag line. It's the really scary part: "The coolest thing about Google TV is that we don't even know what the coolest thing about it will be."

How cool is that? Not very.

Just think, more new technology without a clue as to what it will do. Brilliant.

Of course, Google knows exactly what the "coolest" thing will be about Google TV. Piles of money made at the expense of the next generation of kids.

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