Let's make Coke pay for its pay-off
Coke is trying to force its junk beverages back on our schools after agreeing to withdraw them. If the district doesn’t accept, Coke is threatening to sue to the tune of $600,000, the equivalent of the salaries of more than a dozen teachers.
When it comes to boycotting, Coke presents a big, exposed target. Visit the Coca-Cola brand list site to see just how exposed. The list includes Dannon Yoghurt, Odwalla and Minute Maid orange juice. Ever buy those?
There’s no doubt the school district botched its dealings with Coke, so the district needs to swallow its pride, pay off Coke and kick junk beverages out of our schools.
But then we, nearly 600,000 Portland consumers, need to step up and make Coca-Cola Company pay the price by targeted restraint in the supermarket. What we save by not buying Coca-Cola products—at least $600,000—we should donate immediately to an as-yet-to-be-established PPS "Junk-the-Junk-Food Fund."
To measure support for this idea, please comment below. Please indicate a willingness to contribute to the “Junk the Junk Food Fund.” You can pay up when the fund has been established.
Finally, alert others to this site and the chance to comment and pledge.