Big "O" to Coca-Cola: Back off!

Today's Oregonian editorial nailed it by telling Coca-Cola to let the Portland Public School district out of the its junk beverage contract with Coke.

Check it out.

The editorial would have had more teeth had it included reference to growing talk around town of boycotting Coke products (Dannon Yogurt, Odwalla drinks, Minute Maid etc.) if the food giant puts a $600,000 hit on our strapped schools for breaking the contract.

Hey, we'll take what we can get.