Follow the money after Rush's apology
This is reportedly the first time that Limbaugh, a serial smearer, has ever apologized.
Odd. Does Rush's half-hearted apology actually signal a change?
Not really. Rush is entirely consistent.
Rush is in it for the money.
When his advertisers started dropping his program in the wake of the Fluke attack (Thank you, President Obama, for shedding light on it by calling to console Fluke), the advertisers were using the only language that Rush understands — money.
How does he win back the lost revenue?
The real test will be whether the apology will work to win back the ad revenues. Will his advertisers finally own up to paying for Rush's poisonous language each and everyday broadcast day? Indeed, aren't THEY the ones who should be apologizing?
Who knows how many deranged listeners are actually persuaded by Limbaugh's extravagantly-rewarded verbal smears.
Let's see whether the advertising money returns to pay for the poison.
PS Ron Paul makes the same analysis HERE.